Viral Differentiation and Promotion

Here's an example of viral marketing from a theater that trusts itself and its target audience.

Sure, they're mocking an irate customer. But can you imagine how much fun the theater's true customers are having sharing this content? For that matter, can you imagine how much fun the theater had making the video?

Once upon a time, the customer was always right. Implicit in that statement was the premise that every customer was always right.

YOUR customers may always be right, but if you are properly differentiated, not everyone is your customer. Take advantage of that fact, if you dare, and create a viral video for yourself.

If you do, let me know: I'll post it on Facebook and tweet it on Twitter!