You probably attend a lot of networking events. Breakfasts, lunches, dinners, cocktails, grand openings, golfing, baseball games and tree plantings... the list goes on.It can sap a lot of your time and energy, but you do it because you think it's worth it.
Is it? Here's a test:
Think back to an event you attended more than a few days ago. Picture where you were, and the organization that sponsored the event.
How many of the people you met can you name?
Now, put yourself in the shoes of the people you met. How well do you think they remember you?
Right.
We'd like to remember everyone we meet at networking events, but it's hard to do short of pulling various Lindsay Lohan style stunts.
So how can you make it happen?
Add value to the organizations and people you're networking with. It'll take time and several meetings. Here are some ideas (if you have more, please add a comment to this blog post!):
- Volunteer for the board or join a committee.
- Create or host an event.
- Help people make the right connections.
- Provide memorable door prizes.
And that's practical marketing.
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2 comments:
Interesting post. This was a recent topic of discussion between a colleague and I. We also found that we were most attracted to those at a recent networking event that had their own sense of style.
Love the idea! Easy, effective and free! Thanks, Jackie.
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