Next Generation Networking

Last night, I attended a networking mixer for a group called "Linked !n Long Beach" at Kavikas Grill & Bar.

The group brings together the powerful online networking facilities of LinkedIn with old-school "f2f" networking. The combination of new-school and old-school delivers a surer, faster way to make deeper connections with the people you need to know.

It was a great mixer at a great location, and the the restaurant provided excellent service and an astoundingly affordable happy hour.

I was surprised, however, by the number of people who could not, quickly and simply, explain the nature of their business and what made them unique.

With f2f networking, the question "So, what do you do?" comes up pretty fast.

It's best to have a solid, well-rehearsed answer before you're asked; one that makes immediate, obvious sense to someone who knows nothing of you or your industry.

If you'd like some help creating a solid answer, give me a call (562) 595-0555. We'll get together for coffee (or a happy hour beer at Kavikas!) and come up with something Fresh!

And that's practical marketing.