Can You Wiki Your Brand?

Branding has changed through the years.

In its first form, it was nothing but a trademark. Businesses put it on their products so their customers would know who they were buying from.

As branding evolved, it went from something you buy to something you trust to something you want to something you prefer to something you love (please forgive the run-on sentence, I just covered over 200 years of branding history!)

Now, we're moving to the next generation of branding: Wiki Branding.

What's that, you ask?

It's a brand that's driven by its community, much as Wikipedia's 14 million articles have been written collaboratively by volunteers around the world.

In order to have a Wiki Brand, you'll need a community to nurture it, to advocate for it, and ultimately to help shape its direction. If you're not sure how to build your brand's community, you're in luck: we wrote about how to do it in our most recent newsletter.

And that's practical marketing.