I've blogged about the importance of adding value to whatever it is you're selling (else you're only competing on price). But, it's not always obvious how to do it without breaking the bank.We recently vacationed in Las Vegas and had dinner in an upscale restaurant. Fabulous dinner; they did a great job.
But here's the kicker: after we got home to Long Beach, we got a personal, handwritten note (talk about old-school!) from Brian, our server, thanking us for having dinner there! He even spelled our names (Luis & Litha Maimoni) correctly!
It didn't take a lot of time; it didn't take a lot of money. But it sure added value, didn't it?
Meantime, if you'd like to read my review of the restaurant, click here (it'll be the 2nd review). To see Brian's note, click the Del Frisco's graphic.
If you've seen a low-cost, value add for any business (here's another example), I'd appreciate your comment in this blog. Thanks!
Posts
0 comments:
Post a Comment