More and more, entrepreneurs are banging their drums using Twitter or FaceBook or LinkedIn or Plaxo or.... Mostly, that's a good thing. Social media is an increasingly important marketing tool.Even so:
- One trainer I follow tweets a tidbit of wisdom or exhortation of some kind just about every hour.
- A brand attorney I follow tweets every detail of his workout plan.
If you're using social media to promote your products or services, ask yourself:
- Are you creating awareness with the right target audience?
- Are you creating the right kind of awareness?
- Does your activity increase the perceived value of your brand?
- Does it generate referrals?
Measure your success by the leads and revenue you generate.
Which brings us to the bigger question: what's the social media metric that's the most likely predictor of leads and revenue?
How about: measure the number of meaningful conversations you have.
If you've got a better idea for a social media metric, please post it as a comment in this blog. Thanks!
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4 comments:
How about - measure the success of social networking against the strategic plan you developed for it.
And, follow me at www.twitter.com/synnovatia
:-)ackie
@ Jackie - Yes, have a plan!
And of course: I already follow you, and appreciate your tweets. :)
I'm with you on this one Luis. I'd also add "learning" as a type of metric. This could be anything from insights into consumer wants, complaints, trends, etc., to competitive insights, relationships formed, etc. I know, it's pretty fluffy for all the spreadsheet crunchers out there looking for empirical data. To them I say keep your follower/friends/connections. Give me a Helvetica shirt... did I say that outloud?
@ Marty - Those aren't fluffy things, they're absolutely valid. They are hard to measure, though...
And hey: you've already got a Helvetica shirt! I'll bet you have several!
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