Driving Social Media with Print

The campaign for the Bixby Knolls Dragster Expo and Car Show was mostly in print: flyers, posters, advertising, etc.

So, I was pleased to watch the event take off in social media, and crowds that resulted from the additional visibility social media provided.

It was featured on various web sites:

• The District Weekly
• LB Post
• Everything Long Beach
• Bixby Knolls BIA
• LB Report
• PT Cruisers of Orange County
• 562 citylife
• It even got written up on Yelp!

And, it was all over facebook (this is not a comprehensive list, and you may have to log in to facebook to visit the links):

• facebook
• More facebook
• Still more facebook
• Incredibly: more facebook!

It got blogged about, and according to TweetDeck, saw plenty of action on Twitter. People even tweeted photos of the event!

Why the social media payoff? Three key reasons:

1. Attention getting visuals (nobody tweets what they don't see)
2. Lots to talk about (a Speed Expo, a mechanical bull, beautiful show cars and fabulous dragsters with a rich history tied to the community)
3. The campaign branded it differently from other car shows.
   

Vroom!