Getting Attention Old School Style

Getting attention, I often write, is the hardest part of marketing.

Many companies focus on new-school "Web 2.0" techniques: search engine optimization, social media, and the like. Those are all good, and they work.

But old school works too: big visuals capture attention like nobody's business.

We recently created this poster for an event coming to Bixby Knolls in Long Beach. It's 3 feet tall, 2 feet wide and grabs your eyeballs as you walk by. It expresses action, excitement and power in a way that doesn't come across on the video screen.

We printed 500 for just a little over $2 each. How does that cost stack up to what you might spend on SEO or PPC advertising?

Thanks to Tom Daniels for allowing us to use his illustration.