Friday, June 12, 2009

Dell's Twitter Success Story

There are a lot of twitter success stories out there. Google the phrase and you'll get pages and pages of results.

The problem is, most of the results people are raving about are something other than revenues.

Today, however, Jack Mixner pointed me to an article referencing Dell's claim to have generated $3,000,000 using twitter.

Holy cow, that got my attention! Good for Dell!

But what about 'tweens?

Is there a revenue-boosting story you've heard about small to mid-sized companies boosting revenues with twitter? Who were they? How'd they do it?

2 comments:

Mike said...

The June 1 edition of CIO magazine revealed research from Nielsen that 60 percent of twitter users fail to return to the service after a month.
They indicated that “power tweeters” may be to blame.
In other words the big boys like Dell are pushing down the value to individual tweeters.
See the complete article at http://advice.cio.com/node/7818

MrDZYN said...

Great point, Mike. Thanks for your comment.