Creating your Value Proposition

I'm working with a friend of mine on her value proposition. Your "Value Proposition" is your answer to the question of why should I buy from you?

It's pretty easy to come up with an answer, but much harder to come up with an answer that is unique, powerful, and resonant with your target audience.

Like many entrepreneurs, she had many, many thoughts in answer to the question. For her to get control of her own process, I suggested she write stuff down.

In no particular order, she's writing about:

• Her target audience: what they're like, how they live, and what their clients/customers want and need.
• What makes her different.
• Projects: the kinds she wants, and the kinds she wants to avoid.
  
• Emotions: what she wants her clients to feel like at the beginning and end of engagements.
• Results: how her company has created value for its clients.
  

She wants to clarify, edit, and otherwise perfect her language as she writes. I encouraged her not to: better to create for now.

Critiquing will be next!

So... why should I buy from you?