ConAgra Follows Our Design Lead

ConAgra has a new logo. Interestingly, given a similar set of design criteria, we came up with the same "smiley face" concept for Stephan Insurance Services.

Here's what ConAgra Corporate Communications VP Teresa Paulsen said the company wanted from the new logo:

We wanted to make sure it was uncomplicated, that it felt approachable, so there is a sense of happiness and simplicity there, but it also was important to us that it felt fresh.

Well. If she was looking for Fresh!, she could have found it right here!

And probably a lot cheaper. Anyway, here is the new ConAgra smiley-logo, for your consideration: