Adding Value: the Pet Sitter

The recession has led many revenue hungry organizations to cut prices.

It's not a good idea. It commoditizes their products and/or services, reduces their margins, and can attract the wrong customers/clients.

So, what's an entrepreneur to do? Add value.

But: how can you add value to what you're selling without adding to your costs?

I blogged earlier about how a remodeling contractor did it.

Just the other day, I came across another example.

We'd hired Amber from Alpha Pet Care to take care of our doggies and kitties while we took our summer vacation.

Like many pet owners, we worry about our pets while we're away and want to know that they're being well cared for.

Amber not only took great care of our pets, she took several digital photos of them!

The photos cost her nothing, gave us something we valued, and showed us how much fun our pets had while we were on vacation.

How can you add value to what you're selling?