I attended the LinkedIn Long Beach networking function last week, and as usual, had a great time meeting new people and renewing relationships (more about LinkedIn Long Beach).This month, Yasemin Altuner of Maya Trade Corporation was on hand selling olive oil and spice imports. She had a nice display, but ordinarily, I wouldn't have bought anything from her. I buy olive oil and spices at the grocery store.
But Yasemin didn't actually sell me olive oil. She sold me a solution for Valentine's day.
Thanks to Yasemin, I found a reasonably priced, beautiful gift. She wrapped the gift bag using special Valentine's day paper (click the photo to see more of the wrapping accouterments).
My wife loved it. I can only hope next year Valentine's day goes as well as it did this year!
Now, back to you: can you repackage what you're selling and solve a problem? If you can, maybe you'll end up with a little extra revenue, just like Yasemin!
And that's practical marketing.







